The post over at Think Vitamin – “Low-Hanging UX Fruit, How a Well-Designed “Thank You” Inspires Community Uptake – takes a look at how a thank you page was redesigned to increase followers on Twitter and Facebook.
It’s much more effective to improve your relationship with existing readers than to attract new ones.
If somebody is engaged enough with your site to have gone through a form process, then you should use the thank you page to promote further action.
This link has been buried in my bookmarks for a while and I’ve just rediscovered it. I’ve referred to it countless times to people when building form thank you pages but could never quite remember the source.
Read it here: Low-Hanging UX Fruit, How a Well-Designed “Thank You” Inspires Community Uptake
