Time for yet another really old link. Originally posted on Formulate.com back in May 2009; The cost of Bad forms takes a look at the negative effects of having a bad web form.
It’s particular interesting as it doesn’t just look at sales forms that generate new customers and increased profits, it also looks at forms where there is no choice other than for the form filler to complete the form.
Read the full post here: The Cost of Bad Forms
