There’s an interesting post over on Think Vitamin about the importance of imagery on websites.
It raises a really good point (as well as a couple of equally interesting ones in the comments) about images and layout as a content scent.
I recently conducted some user testing on a booking page, where the user had to search for something by date. They got pretty stuck.
I then tried something different, I loaded up the website for an airline, changed the language to Swedish and asked them to book a flight – that was much easier in comparison.
Read the full post at The Importance of Imagery in Web Design [Think Vitamin]
