Does it matter how long people spend on Google?
When looking at your webstats, don’t get distracted by measures that don’t give you something that can be used to improve your site. Decide what’s a meaningful measure for you, use it and act on it. It was announced recently that Facebook has overtaken Google for time spent on their site. So what? It’s important...
Trust overload
Doing too much to prove your credibility can backfire and trust completely. If you bring up the issue of trust with your reader, you’re forcing them to start thinking about the one question you actually want to avoid – do they trust you? Getting it right Getting the design right is essential. Getting the wording...
Broken Image, Broken Trust
A broken image that may only be seen by a small handful of people may not seem significant, but it's something that is so easily fixable it's really not worth losing a customer over.
Using images to build trust
Images build trust by confirming content and reassuring your reader of the quality and reliability of your service. Use images to reassure your reader of the value of your content and quality of your website.
Design for trust
Let your design carry the most important message of all, trust. You can't just say that you're trustworthy, you need to demonstrate it. Your design is the perfect place to start proving yourself.
Bad design is much harder to ignore than good design. It's unlikely that your reader will see past mistakes in your design....
Why trust should always be your number one goal
Your website needs trust before you can achieve any other goals. People are naturally sceptical of the web and rely on a set of indicators to analyse the webpages we visit; looking for credibility, value and trust.
Should you write for the web?
Text is just one way of communicating online. As a web user what methods do you find easiest? Are you making it easy for your readers to engage with you?
Ignore your visitors
Visitor counts and page views do not provide useful information when analysing visitors to your site when not used alongside other details. Statistical reporting needs to involve analysis, not copy & paste.
Metadata, superhero of the Internet
Wearing their underwear on the outside gives superheroes special powers. Everybody knows this to be true. Just as Superman keeps Metropolis safe and Batman watches over Gotham City, Metadata is busy fighting crime and saving the Internet.
