Broken Image, Broken Trust
A broken image that may only be seen by a small handful of people may not seem significant, but it's something that is so easily fixable it's really not worth losing a customer over.
Using images to build trust
Images build trust by confirming content and reassuring your reader of the quality and reliability of your service. Use images to reassure your reader of the value of your content and quality of your website.
Web customers care about tasks, not goals
An angry story about hiring a cleaner. It’s hard to not love Gerry McGovern. Do you go to Twitter and find a handsome man smiling out at you, saying: “Communication is such fun. You should try it too.” Read the full story over on Gerry Mcgovern’s website; Web customers care about tasks, not goals
Design for trust
Let your design carry the most important message of all, trust. You can't just say that you're trustworthy, you need to demonstrate it. Your design is the perfect place to start proving yourself.
Bad design is much harder to ignore than good design. It's unlikely that your reader will see past mistakes in your design....
Why trust should always be your number one goal
Your website needs trust before you can achieve any other goals. People are naturally sceptical of the web and rely on a set of indicators to analyse the webpages we visit; looking for credibility, value and trust.
Pencil Project now available as standalone application
Free Wireframing tool Pencil has now been updated and released a standalone application; breaking free from it’s Firefox plugin shackles. Wireframes are an invaluable tool, letting you test – and change – layout, functionality and content specifications before investing time and money on design and build of a web project. Pencil Project. Via Wireframes Magazine....
Should you write for the web?
Text is just one way of communicating online. As a web user what methods do you find easiest? Are you making it easy for your readers to engage with you?
Measuring dissatisfaction
The Microsoft Office Online team started to measure the dissatisfaction of customers using their site, instigating radical changes in how they managed their site.
Ignore your visitors
Visitor counts and page views do not provide useful information when analysing visitors to your site when not used alongside other details. Statistical reporting needs to involve analysis, not copy & paste.
